Now Available for Pre-Order

We invite you to be one of the first to join the Leader family.

Pre-order the Julien backpack now for delivery in October.

For the family

Good design improves everyday life, for everyone. Leader bags are designed with the whole family in mind – strolling, shopping or hiking, your backpack can go anywhere.
Pack Life

Our durable canvas and leather diaper bag backpack is equipped with everything your family needs for daily outings. Easy access front and side pockets, interior mesh compartments for organization, and a matching change-kit keep everything close at hand - and your hands free.
Beyond diapers

The Julien Backpack is designed to give you the right mix of style and function. All of your gear, whether bottles, iPads or diapers, will be well-organized and easy to access. Each piece features timeless, durable details: vegetable-tanned leather trim, rose gold-plated hardware and water-resistant canvas.
Room to Grow

Benefits of the Julien Backpack will grow as your baby does. It suits mom and dad beautifully with a simple aesthetic and utilitarian design, delivering practical use beyond diapers: from travel, to overnights, to the first day of school.

WITH LOVE FROM OUR FAMILY TO YOURS

Founded in 2013, sisters Liz, Meghan and Jess set out to produce a functional, beautiful diaper bag. As Leader, we designed our backpack to represent us both as mothers and as leaders: thoughtful, worldly, confident and inspired.
OUR INSPIRATION: TRIP, JULIEN AND WILSON

Our children are our greatest teachers. They inspire and challenge us to be our best selves. We hope that we can guide them to reach their fullest potential, just like they’ve guided us.
CREATING CHANGE

Never doubt that a small group of thoughtful, concerned citizens can change the world. Indeed it is the only thing that ever has. - Margaret Mead